Sunday, October 03, 2004


I'm puzzled. Bemused. In a state of some confusion. And it's all down to toiletries. Shaving requisites to be exact.

Have you seen that advert for Gillette shaving gel...the one where the guy's hands go all Terminator 2, in a new man, de-caff, latte drinker kinda way, of course?

We are then treated to a rather tacky animation showing how gel reaches the parts that shaving foam cannot reach, the basic message of which appears to be that foam sucks and that gel positively rocks.

Now correct me if I'm wrong but does not Gillette purvey a wide range of such foams from bog standard through lemon-scented all the way to jojoba enhanced?

So if I understand it correctly, they actually paid for an advertisement which informs the public that one of their largest product ranges is basically crap. What is going on here?

Are they one blade short of a triple or do they think we are? I think we should be told.

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